Psychological buttons are automatic reactions and actions that our potential clients will exhibit in response to our message. Many of the decisions we make are done unconsciously. By incorporating these psychological triggers into our sales process, we increase our chances of success and convince our potentials to buy from us.

This checklist summarizes the triggers that, when implemented in our sales process, can have a significant impact on our sales.

1. The Status Quo. Humans tend to value and appreciate things that remain stable. Our instinct is to resist change, to avoid taking action. Recognizing this inherent resistance is the first step in overcoming sales obstacles. It’s crucial to understand and create marketing strategies that motivate people to take action.

2. The Halo Effect. If we perceive a person positively in one aspect, that positive impression tends to extend to other aspects as well. The same occurs in reverse for negative traits. This emphasizes the importance of making a strong first impression for our brand. Design, initial interactions, and seamless experiences all play a role in shaping how our brand is perceived.

3. Commitment and Consistency. As humans, we have a need for consistency in our actions. Once someone has made a purchase from you, it becomes easier for them to make subsequent purchases. By encouraging potential customers to make a small commitment to us, we increase the likelihood of them eventually making a purchase.

4. .Authority We have a tendency to give more weight to individuals we perceive as having authority. The more authority your brand can demonstrate, the easier it is to generate sales. The knowledge and expertise you showcase contribute to building that authority.

5. Availability. Heuristic We often rely on immediate examples that come to mind when making judgments. By consistently maintaining a strong marketing presence, your brand becomes a viable and interesting option in the minds of potential customers simply through repetition.

6. Anchoring Effect. This is the tendency to heavily rely on the initial information we receive when making decisions. It is an effective trigger when presenting prices. How you present your prices creates a certain context and affects your ability to persuade.

7. Social Proof Social proof is one of the most important triggers in this new economy. People automatically distrust, and it is easier to convince potential customers using the words of your satisfied clients rather than relying solely on your own claims. Positive reviews and testimonials hold immense power.

8. Urgency. Urgency is a psychological trigger deeply ingrained in our brains. It relates to our aversion to loss or the fear of missing out. Urgency is a time-based concept that compels us to act quickly. Most of the time, we act because we feel compelled to do so. Without urgency, depending on the product, we may postpone the purchase.

9. Scarcity. Similar to urgency, scarcity is a psychological trigger that uses limited availability to prompt quick action. Having a limited quantity of products is an example of scarcity. Humans are wired to respond to scarcity. The less there is of something, the more we desire it.

Now, ask yourself, do you consider all these factors when crafting your marketing strategies and building customer loyalty? If not, what can you do to align your message with consumer needs and improve your results? Ultimately, understanding and leveraging human psychology is key because every day, someone, at some point, tries to convince us of something.